Plant-based shampoo AIYANA

  • The first vegetable shampoo for sport
  • Composed of Yellow Clay and Wheat Protein
  • Natural and sweet


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Paraben-free (alcohol-based preservative)

As with all European cosmetics, animal experimentation is prohibited

Composed of mild ingredients such as wheat protein and yellow clay

ecological and practical. just one gram is enough to have clean, shiny hair and body

🧼A plant-based shampoo?

Aiyana plant-based sport shampoo brings an innovative and natural touch to your post-workout routine.

Formulated with a gentle cleansing base (a blend of surfactants derived from plants, PEG-free and sulfate-free), AIYANA daily care guarantees, thanks to :

  • powdered format
  • an ideal concentration of natural active ingredients such as yellow clay and wheat protein to make your hair shiny and soft
  • these natural active ingredients also moisturize your skin in depth

The advantages of aiyana

  • Powder format: practical and ecological innovation

AIYANA is your new after-sports shower reflex. The powder format is innovative and eco-responsible! With only one gram you can wash your hair and body in the most natural way possible.

  • Composed of Yellow Clay and Wheat Protein

These two ingredients combine purifying, restoring and nourishing actions. Your hair and body will regain all the softness needed after a hard workout.

  • Daily hair and body care

Thanks to its natural, sulfate-free, silicone-free and paraben-free formula, you can use AIYANA every day.

  • Wheat protein for hair and body?

Wheat protein is an excellent alternative to animal keratin. It repairs and intensely moisturizes the structure of the hair fiber and the epidermis. In addition, wheat protein has a strong fixing character which brings an immediate shine and softness effect even after rinsing.

Why yellow clay?

Yellow clay has many beneficial properties, two of which are essential for cosmetic care: absorption and purification.

The high absorption allows the body and hair to benefit from all the cleansing power of yellow clay. The purifying action is very important for the skin and scalp to keep them clean and free of sebum secretion.

Practical and environmentally friendly format. Ideal to carry in your bag for your travels or training.


Tonight you will sleep smarter: For the record, AIYANA is an Indian name that means "eternal flower". Pur Vitae was inspired by the culture of the Amazonian Indians who used clay as a decorative, cosmetic and make-up element. 


Ingredients: Disodium Lauryl Sulfosuccinate, Illite, Avena Sativa Kernel Flour, Hydralozed Wheat Protein, Inulin, Fragrance, Limonene, Eugenol, Citral, Linalool.

Evenly powder 1 gram of AIYANA in your hands before applying to wet hair or body. Massage, leave, then rinse thoroughly.


Data sheet

Days of cure